SmartWerk
Rates26 June 2026 • 5 min read

Calculating your freelance rate: how to set your hourly fee

Too low a rate means no profit; too high a rate costs you clients. Here is how to calculate a healthy hourly rate.

Your hourly rate must cover your target net income, tax, fixed costs and non-billable hours. The formula below is a practical starting point — not a substitute for tax advice.

Formula

Target net income + tax + fixed costs + holiday = revenue goal. Divide that by your billable hours per year.

Example

Aiming for €40,000 net, assuming ~30% tax, €5,000 fixed costs and 1,400 billable hours? That gives a minimum of roughly €73 per hour (excl. VAT).

Don't forget

Include pension, disability insurance (AOV), sick leave, sales and admin time (10–20% of your hours). Quote your rate excl. VAT (BTW); VAT is added separately on the invoice.

Market check

Compare your rate with peers via LinkedIn, industry bodies and platforms — and adjust for experience, niche and client type.

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